Meet Mark Lloydbottom

My experience in working with accountancy firms for over 30 years enables me to help you address the challenges you face and solve your problems. Delivering results in a creative and effective manner has always been my focus.

I work with firms of all sizes from sole owners to firms associated with the global brands. Without exception our clients provide positive feedback and attest to the effectiveness of my consulting expertise.

Areas where I have deep and proven expertise:

  • Firm profitability
  • Strategic planning
  • Improving job profitability
  • Delivering outstanding client service
  • Reducing lock up (debtors and WIP)
  • Releasing owner capital
  • Improving staff management
  • Growing the business
  • Counselling the management team

My accountancy business solutions approach is straightforward and [highly] cost effective and comprises five stages...

Stage 1


This normally lasts between 20-30 minutes and is designed to enable us to get to know one another. What issues need to be addressed? What help is required? What is not working as you expect or require? And so on. This meeting enables me to frame a solutions-based plan with you.

Key Outcome: We will agree on a strategic approach to solving the main issue/issues that have been discussed. I will propose a price based on my understanding of your requirements. The pricing will take into account the prevailing economy in your country and ensures that this service delivers value for money.

This conversation will be followed up with a written proposal.

Stage 2


I will send you my Online Consulting Questionnaire in which we ask you to provide some background information regarding the firm. This will normally take between 1 -2 hours for you to complete and ensures that I have as deep an insight as possible into you and your accountancy business before we start work together.

Key Outcome: You will have concisely conveyed the results you seek to achieve and I, will have gleaned deep insights into you and your accountancy business.

Stage 3


Based on our discussions and your completed diagnostic questionnaire we will meet online. There is no set length of time for this meeting but typically a maximum of 90 minutes should suffice. If more time is required we will schedule a further meeting.

During this stage we will agree [both verbally and in writing] a clear plan for implementation including a timetable. This will include recommended Key Performance Indicators (KPIs)

Key Outcome: At the conclusion of our Stage 3 meeting I will send you one or more practice management guides for you and your team to study that are appropriate to the solving of the problems we are addressing.

Stage 4


This comprises a series of 3 monthly meetings. These are intended to provide an opportunity to review /serve as a review to progress, hurdles to overcome and progress/successes. These will also provide accountability, and, if appropriate modification of the agreed plan. Expect each of these meetings to last between 30 to 60 minutes.

Key Outcome: During these three months you should start to see progress toward your desired goals. Our time together will always focus on achieving desired results.

Stage 5


This meeting will provide you with the opportunity to provide feedback and your assessment of the results of our work together.

This journey will have lasted about 4 months and we will have established a close working relationship during this time. You will now have an opportunity to decide if you wish to continue meeting. Typically my clients meet with me either monthly, bi-monthly or quarterly. On each occasion we will continue to ensure that you have not lost the progress/achievements from the first four stages. But, then this on-going relationship provides a basis for addressing other issues inn the firm.


Which online platform will we use?

I use Zoom as my primary meeting platform which I find you be a very stable online meeting service. You will receive a meeting confirmation email, which includes a link and time to meet. YES. It’s that easy!

How do I pay?

An invoice will be issued when we have agreed to work together. Payment. Is made online and in two stages.

30% at the commencement of Stage 2
30% at the commencement of Stage 3, and
40% at the conclusion of our second Stage 4 meeting.

Mark is acknowledged as a futurist who specialises in management planning and strategy for accounting firms. His programmes and consulting are based on over 25 years experience as a practitioner and consultant. He has worked with professional service firms in fifteen countries and has lectured throughout Europe, North America and Africa, standing on platforms with leading industry thinkers including David Maister and Paul Dunn.

Mark was a practitioner for 16 years having started his own practice in Bristol in 1978. He is the founder of Practice Track and PracticeWEB and has also served on various committees with the Institute of Chartered Accountants, including the 2005 Working Party. Mark was a non-executive director of SWAT for ten years, serving as chairman for the last three.

He has worked closely with leading firms in the US including Practice Development Institute based in Chicago, BizActions in Maryland, AccountingWEB in the UK and USA and Faust Management Corporation in San Diego.

He lectures throughout Europe, the United States and in South Africa for the South African Institute of Chartered Accountants. Mark is a regular presenter for AccountingWEB at their annual management conference both in the US and UK, and presented at the South African Accounting Academy at their inaugural Practice Management Conference. He also works with a number of the UK’s leading firm associations and accounting institutes.

He is devoted to researching and identifying strategies to enable accounting firms to build the top and bottom lines. He achieves this by delivering high-quality consulting, CD/DVD-based management training programmes and lecturing. Yet he maintains his technical expertise and remains PracticeWEB’s principal author for site content used by more than 700 UK accounting firms.

Mark is the co-author of Clients 4Life published by the Institute of Chartered Accountants of Scotland, South African Institute of Chartered Accountants and the Institute of Chartered Accountants of Australia and New Zealand. He is also the author of the CD/DVD/Manual Defining Edge, Deeper, Power UP Your Gross Margin, UPGRADE, and firm-wide training programmes Delivering Outstanding Client Service and Better Billing, Better Collections. Lower Lock up. Guaranteed.

New for 2017: Mark launches IGNITE – an online management training platform for firm owners and prospective owners.

Apart from business interests, Mark enjoys cycling, is an active church member and founding trustee of Christian Financial Compass.

He is always available for making speeches, leading firm retreats, delivering in-house management training, consulting on firm management including strategies for improving client service and for reducing lock up.